01For publishers
A new way
to earn.
Turn your players’ everyday purchases into an additional revenue stream for your game.
Explore publisher solutions
Brands In Games®Powered by Branded Labs
More revenue. More reasons to play.
Everyday spend.In-game rewards.
Your players already shop. Give them free in-game currency when they buy digital gift cards—and create a new revenue stream for your game.
Your Game
Illustrative player experience
Shop your favorites. Keep playing.
Your game. Your currency.Pick a brand. Earn rewards.
You receive$50 Dunkin’ gift card
Plus, your in-game reward+ 5,000 coins
Example amounts and rewards. No purchase or payment.
They get the gift card. And more game time.
You earn revenue when your players purchase digital gift cards.
2,200+Brands & Merchants
30+Countries
100%Player opt-in experience
Unity + APIFlexible integration options
Everyday favorites.
Extra reasons to play.
Built around your players
Real-world purchases.
In-game value.
A familiar way to shop.
A rewarding reason to return.
A new way
02For players
More from the
spend they already make.
Players buy a digital gift card and receive its full value, plus an in-game reward.
See the player journey03For your game
Rewards that
bring them back.
Connect gift card purchases with coins, gems, or LiveOps rewards that fit your game.
Explore LiveOpsEveryday purchases. Shared value.
They shop.
Your game earns.
Players earn rewards from everyday shopping.
Your game earns a commission.
The purchaseIllustrative example
A $50 gift card.
Full value to spend with the merchant.
For the player
More from the same purchase.
The full $50 gift card, plus free in-game currency or a qualifying campaign reward.
Gift Card + Game RewardFor your game
A new source of revenue.
Earn a commission from the gift card purchase and give the player another reason to return.
Additional publisher revenueIllustrative purchase only. Gift card availability, rewards, and commissions vary by merchant, country, and program.
LiveOps, with more possibilities
A new way to unlock
your next campaign.
Connect everyday purchases with
the rewards your players want.
Build the reward
around your game.
Use the LiveOps Campaign API to connect qualifying gift card purchases with virtual items, season passes, ad removal, or bonus currency.
- Give campaigns a new earning path
- Use rewards that fit your player experience
- Make everyday shopping part of the journey
YOUR GAMEExample LiveOps campaign
YOUR NEXT UNLOCK
Everyday shopping.
Everyday shopping.
Legendary rewards.
Buy a participating gift card.
Unlock a reward in your game.
Bonus gemsSeason passExclusive items
Explore campaign ideas Illustrative offer. Actual rewards are set by the publisher.
Made to fit your platform
One marketplace.
Your way to integrate.
From Unity games to desktop experiences,
webshops, and offerwalls.
A direct path for Unity games.
Add the marketplace WebView to your Unity game for supported mobile and desktop environments. Customize its appearance to fit your game.
Get the Unity SDKYour Unity game
Brands In Games® marketplace
Back to your game + reward
Build around your platform.
Use our API to connect your game, webshop, or offerwall to the marketplace. Work with our team on your placement and reward delivery.
Discuss your API integrationYour game or webshop
Marketplace API
Gift card purchase + game reward
Give your players a shop tab.
Open a hosted marketplace from a button, shop tab, or menu placement. Keep the journey recognizable with branding that fits your game.
Plan your placementShop tab or menu button
Branded marketplace WebView
Player returns to your game
Keep the game on screen.
Let desktop players open the marketplace on their phone by scanning a QR code. Connect their purchase to a reward in the game.
Explore desktop solutionsDesktop game placement
Scan and shop on mobile
Reward delivered to the game
Your platform. Your controls.
A rewarding experience.
A considered approach.
Set up your placements and reward flow with controls built for the way your team operates.
Plan your integrationChoose when players see it
Use a designated shop tab, menu, or offer placement. Players choose when to explore.
Configure your reward flow
Work with our team on reward amounts, placement settings, and purchase confirmation.
Support for your team
Access our team through your publisher portal, including Slack support during integration.
Across your player experience
Meet players
where they play.
Bring a rewarding shop experience
to your existing platform.
Mobile Games
Add a marketplace placement with the Unity SDK, WebView, or API.
Explore the solutionDesktop Games
Let players shop on their phone through a connected QR code experience.
Explore the solutionWebshops & Offerwalls
Add a shop tab that rewards gift card purchases with in-game value.
Explore the solutionExplore another Branded Labs platform
Connected Rewards®
In-game purchases.
Real-world rewards.
Connected Rewards® adds real-world rewards to your in-app purchases, webshop, and DTC channel. Players earn Connected Rewards Dollars in a universal wallet and redeem them for digital gift cards.
- Works with your existing checkout
- A simple purchase-event integration
- Rewards from 6,000+ brands and merchants
Connected Rewards®Illustrative wallet
Your purchases. Your rewards.
Connected Rewards Dollars
$10.00
Sample rewards balance
Choose something for you.
In-App PurchasesWebshopsDTC
Illustrative balance. Reward values and brand availability vary by program and country.
Let’s connect
Your players shop.
Give them more to play for.
Bring Brands In Games® into your game, webshop, or offerwall. Let’s find the right fit for your platform.
Talk to our team