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Privacy Policy

Last updated Apr 12, 2024

This privacy policy explains Brands In Games Marketplace privacy practices in connection with information collected about you through your use of Brands In Games Marketplace s services, including our dashboard and our website.

What is Brands In Games Marketplace?

GCOW, LLC DBA Brands In Games Marketplace operates a platform that enables app publishers to display Gift Card Offers through our patented Brands In Games Marketplace.

App publishers use the Brands In Games Marketplace by adding our marketplace to their mobile or desktop apps; this allows us to display Digital Gift Card offers within the app or to the device’s browser (our advertising and monetization service).

Users use Brands In Games Marketplace by engaging with Digital Gift Card offers we display through our Digital Gift Card API or SDK in a participating publisher’s app. Brands In Games Marketplace placements include an marketplace, which allows a user to choose from a page of various rewarded Digital Gift Card Offers (“rewarded” meaning that the user receives a reward in the form of virtual currency for the app they’re using with the purchase of a digital gift card).

To further support our publishers, we also offer related optional services, such as analytics, which helps publishers understand how their users use their apps, and virtual currency management services, which helps publishers manage in-app virtual currency.

We provide customer support for users who did not receive an expected in-app reward; this involves working with the brand or merchant, the user, and the publisher to identify and resolve the issue.

What information does Brands In Games Marketplace collect, and how is it used?

That depends on how you interact with Brands In Games Marketplace. Read on to learn about the following categories:

Information collected through our Brands In Games Marketplace

If you are an individual who uses a mobile or desktop app, and the app’s publisher uses Brands In Games Marketplace services, we receive and collect information about your device and the Brands In Games Marketplace offers that you view, and we use this information to reward you for offer engagement, to draw inferences about which offers may be more or less interesting to you, and to provide publishers with information about how their apps are used. This information is collected through our platform, as integrated into the app you use to access Brands In Games Marketplace Offers, and through your interactions with our Marketplace Marketplace

Here are the types of information that we collect:

How does Brands In Games Marketplace use information collected through the Marketplace?

We use the information we collect through our Marketplace

We keep this collected information as long as it remains necessary to provide the Brands In Games Marketplace Services.

How does Brands In Games Marketplace share information collected through the Marketplace?

How long does Brands In Games Marketplace keep information collected through the Marketplace?

We keep information as long as necessary to provide our services, generally speaking. Conversion data and non-production backups of production data are retained for longer due to financial records and disaster recovery requirements.

Customer Support Information

To submit a request for Brands In Games Marketplace customer support (for example, for help with a missing Brands In Games Marketplace Gift Card offer reward), you must submit a working email address; this is required for us to be able to communicate with you about investigating and resolving your support issue. Emails and other information submitted for support purposes are used only for support purposes; depending on the circumstances, this may require us to share your information with the publisher whose app are involved.

Website and dashboard user information

Brands In Games Marketplace dashboard

Our publishers have access to a Brands In Games Marketplace dashboard, which allows them to manage their use of Brands In Games Marketplace services and review their results. When you create a dashboard account, you provide information such as your name, the name of your company, your username and password, your email address, postal address, phone number, and payment information, as well as any required financial information (e.g., tax ID, VAT, or sales tax registration number). We use this information to provide you with Brands In Games Marketplace services and support. If you invite other users to your Brands In Games Marketplace dashboard account, we will collect the email address of the employee or other individual you wish to add and use it to send them a one-time email informing them they have been added. If they are not your employee, you must have their consent before providing us with their email address to invite them to join your dashboard account.

Brands In Games Marketplace website and social media

Our corporate website, www.brandsingames.com provides general information about Brands In Games Marketplace and our products and services; we also maintain a blog and various social media channels. If you post information through one of these channels, you understand that we cannot control what other users do with any content (including without limitation images, ratings, captions, and comments) you voluntarily post. You should not post any sensitive personal data, such as details of your ethnicity, health or political preferences or photos of yourself to any Brands In Games Marketplace board, blog, social media channel, or forum, nor should you allow other users to have access to your content if you do not wish them to make your content publicly available to be collected and used by others, or to be redistributed through the Internet and other media channels.

Aggregated data

We may aggregate, anonymize and/or de-identify information collected through our website, dashboard, and social media channels so that the information no longer relates to you individually. As a result, our use and disclosure of aggregated and/or de-identified information is not restricted by this Privacy Policy, and it may be used and disclosed to others without limitation.

Cookies and Related Tracking Technologies.

When you use our website and dashboard, we may place and read cookies or access information on your device to obtain information about the performance of our site, enable you to move around the site, to record your preferences and to serve you with advertising that is relevant to your interests. This information may, where permitted by applicable law, then be combined with other information we hold about you. Information and technologies we may use include:

Online Analytics

To help understand your use of our website and dashboard, we use third-party web analytics providers, such as Google Analytics, which in turn use the technology described above at Cookies and related tracking technologies. Our service providers collect and use this information to evaluate how websites are used. To opt out of tracking via Google Analytics, you may install the Google Analytics Opt-Out Browser Add-on.

How Brands In Games Marketplace uses information collected through our website and dashboard

We use the information we collect through your use of our corporate website and our dashboard to provide our services, to manage your publisher or advertiser account, to do business with you as a publisher or advertiser (including taking orders, reporting results, and so on), to communicate with you (including responding to your inquiries, informing you about products and services based on your marketing preferences, and notifying you of new features), to analyze our user base and usage patterns, and to provide and improve our services. We also use this information to improve our corporate website content and to personalize the dashboard for you. We keep the information we collect for so long as we continue to provide our website, dashboard, and services.

How does Brands In Games Marketplace share information collected through the website and dashboard?

We don’t buy, sell, or trade in information collected through our website and dashboard. We share it only as described here:

What choices do I have about use of information related to Brands In Games Marketplace ’s website or dashboard?

General Privacy Practices

How does Brands In Games Marketplace secure personal information?

We use physical, electronic, and managerial procedures designed to safeguard your information and data security, and to prevent unauthorized access to. These safeguards take into account the sensitivity of the information that we collect, process, and store and the current state of technology. Although we take such measures to safeguard against unauthorized disclosures of information, the Internet and the services are not 100% secure so we cannot assure you that all information we collect, or store will be protected from all unauthorized access.

International Users

If you are located outside the United States and choose to use our services or provide information to us, your information is provided to Brands In Games Marketplace in the United States and may be and processed and stored in the United States and otherwise outside of your country of residence, by Brands In Games Marketplace and by third parties with whom we share in accordance with this privacy policy.

Child and youth users

If you are under the locally applicable minimum age of consent to data use, please do not register for or use any Brands In Games Marketplace service or send us any information about yourself. (In the US, your minimum age is 13; in the EEA and Switzerland, it is age 16 unless your country has adopted a lower age.) Please inform us by emailing [email protected] if you learn that we have been provided with personal information from a child under the applicable minimum age without verified parental consent, so that we may take appropriate steps to delete that personal information.

Changes to Our Privacy Policy

We reserve the right to update (amend) this Privacy Policy from time to time to reflect changes in the law, our data collection and use practices, the features of our services, or advances in technology. Please check this page periodically for changes and review them carefully, as our use of information at a given point is governed by the Privacy Policy that is then in effect. Your continued use of our services after a Privacy Policy update means that you consent to the updated policy.

Third Party Sites and Services

Our services and communications may contain links to third-party websites, including social media services. Your use of these links, websites, or services may result in the collection, processing or sharing of information about you, depending on what you use. We are not responsible for the content or privacy practices of other websites or services that may be linked on our services. We do not endorse or make any representations about third-party websites or services. Any information you choose to provide to these services, or that they collect, is covered by their privacy policy rather than ours, so please make sure to read it. We use Stripe for payment, analytics, and other business services. Stripe collects identifying information about the devices that connect to its services. Stripe uses this information to operate and improve the services it provides to us, including for fraud detection. You can learn more about Stripe and read its privacy policy at https://stripe.com/privacy.

Notice to California Users

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. As explained above, we do not sell or share your personal information (as that term is defined under California law) with third parties for use for their own marketing purposes.

The EU GDPR

The EU General Data Protection Regulation (“GDPR”), effective May 25, 2018, in the EEA countries and Switzerland, requires Brands In Games Marketplace and the publishers and advertisers using our services to provide data subjects with information about the processing of personal data. (“Personal data”, as used in the GDPR, means information relating to an identified or identifiable natural person, including name, address, cookie identifiers, mobile device identifiers, and more; “data subject” here means the person involved; and “processing” of data includes collection, storage, and use.)

This section provides representations and information in compliance with our GDPR obligations, for the benefit of our users located in the EEA countries and Switzerland only.

Legal grounds for processing your personal data

The GDPR requires us to identify the legal ground we’re relying on to process personal data about you. Our legal grounds for processing your personal data as described in this Privacy Policy will typically be because:

Transfers of personal data

We operate globally from our headquarters based in the United States with offices around the world, and work with other global companies and technologies. As a result, we may need to transfer your personal data outside of its country of origin. For instance, we may transfer your personal data to commercial partners or service providers located in jurisdictions outside the EEA and Switzerland, which have data protection laws less strict than those in Europe.

When we transfer personal data outside of the EEA or Switzerland, we take steps to make sure that appropriate safeguards are in place to protect it; we use European standard contractual clauses and data processing agreements where required by European Data Protection Law and are in the process of certifying to EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. Contact us at [email protected] for more information about the safeguards we use to protect your personal data and privacy rights.

Personal data retention

As a general matter, we retain your personal data for as long as necessary to provide our services, or for other important purposes such as complying with legal obligations, resolving disputes, and enforcing our agreements. We generally rotate through personal data used for ad personalization on a 90-day timetable, provided that we may retain data if we have a legal or significant operational need to do so, such as for auditing, corporate record-keeping, compliance, accounting, or bug-fixes.

If you are a Brands In Games Marketplace publisher, we retain your information as long as your account is active and for as long as necessary for legal or operational purposes, such as auditing, corporate record-keeping, compliance, or accounting, after its closure.

Right to Access

If you are a consumer and wish to exercise your right to access personal data we process as a data controller, you may do so by requesting access through the e-mail address [email protected] and following the instructions we provide you to authenticate your request and obtain access. We will assess requests to exercise data access rights on a case-by-case basis, factoring in the difficulty of verifying whether a mobile device identifier, and the data we have linked to it, truly and solely belongs to the person making the request, as well as the potential risk of harm through disclosure of personal data to the wrong individual. Because improper disclosure would likely harm the privacy rights and freedoms of the person involved, we may limit the personal data we make available. We only grant requests where we are the data controller, as explained further, below. Where we act as a processor for one of our advertisers or publishers, we will refer your request to that company; if your request involves an advertiser or publisher, please identify them (if possible) to simplify this process.

If you have a Brands In Games Marketplace publisher or advertiser dashboard account, you may use your account settings to access and update or delete account information. You may also request access by emailing us at [email protected].

Right to Erasure

You also have the right to request erasure of personal data that we hold as a controller. The above opt-out process satisfies this right, because when a user opts-out (whether through device settings or by submitting a request to [email protected] and following our instructions), we stop using your personal data to provide our services to you; the data is permanently rendered disconnected to your device and will be automatically deleted from our production system. We may retain copies of some personal data for our own internal and necessary purposes, such as auditing, accounting, and billing, legal, bug-detection, backups, and (if applicable) to ensure that you receive and that we are able to track the rewards you have received.

Brands In Games Marketplace: a data controller and a data processor

EU data protection law makes a distinction between organizations that process personal data for their own purposes (known as “data controllers”) and organizations that process personal data on behalf of other organizations (known as “data processors”). If you have a question or complaint about how your personal data is handled, we encourage you to direct your inquiry to the relevant data controller, since data controllers have primary responsibility for your personal data.

Brands In Games Marketplace may act as either a data controller or a data processor in handling your personal data, depending on the precise circumstances. For instance, for personal data that we use internally to create our data-related services, such as interest-based ad targeting, and for personal data that we collect about our publisher and advertiser customers for use in marketing to them, we are a data controller. But when we handle personal data strictly on behalf of our customers to provide our services to them (for example, if they provide us with a list of device identifiers to use for targeting or suppression), we are a data processor. If you have questions about data that is used primarily on behalf of one of our publishers or advertisers, you should contact them.

Contacting Marketplace

If you have any questions or concerns regarding our privacy policies, please send us a message to [email protected]